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Private screenings, exclusive dinners, fashion shows, product launches... raw, modular spaces open to creativity, capable of hosting specific scenographies before their transformation
Creating the destination before the venue even exists: this is Covivio’s ambition, promoting its spaces undergoing transformation by offering them a new, temporary lease of life that foreshadows the site’s future identity. It is a way of asserting its positioning as a living real estate company and revealing the potential of these destinations in the making.
For several years, Covivio has been working hard to reinvent places while remaining faithful to their history and identity. More than just spaces, the group shapes experiences and moments of life in buildings that have a unique past and soul.
A symbol of this approach, the “Grands Boulevards” building (Paris 9th arrondissement) perfectly illustrates the group’s new vision. Formerly a telephone exchange where the telephone operators worked, then a post office that housed the postman’s apartment, the place has been given a new lease of life by hosting several exclusive events, extending its architectural and human heritage. Another example is the “Beige” building in the heart of the 17th arrondissement, which has already hosted several exclusive dinners, including one orchestrated by the chef of Le Meurice, who left the splendour of the palace behind to enhance this raw building for an evening.
Through the various events hosted within its heritage portfolio, Covivio has become convinced that a place, through its identity and its ability to adapt to new uses, guides transformation and spaces, whether they are designed for working, travelling or living, are now conceived differently.
Covivio thus affirms its expertise: creating places with a strong identity, versatile and embodied, capable of becoming destinations even before their transformation is complete. The group’s approach is not just a response to trends, it is now a philosophy: transforming while preserving the heritage of the past and enhancing without freezing.
