The Sign in Milan: 13 000 m² pre-let to L’Oréal Italia

  • Corporate & Real estate

December 13, 2021

Covivio has signed a ten-years pre-letting agreement with L’Oréal Italia for a building of approximately 13,000 m² under development, in The Sign business district.

Created from the redevelopment of a former industrial site dating back to the 1950s, The Sign complex developed by Covivio is located in the south-west of Milan. Located close to the IULM University Campus, the area is well connected to its urban environment and characterized by cultural and creative vibrancy. It is efficiently served by public transport, with the metro and railway station just a short walk away.

The work in progress for the construction of the new building that will host the new headquarters of L’Oréal Italia from the end of 2024 marks a new stage in the development of the site. The district already hosts the new headquarters of AON and NTT Data for about 27,000 m².

Designed by Progetto CMR, the new L’Oréal Italia headquarters will stand at the end of the new Fernanda Pivano square and the IULM Park, and will consist of 9 floors, with about 180 underground parking spaces.

The interior spaces are designed to accommodate the new ways of working and the new needs of the occupants: flexible offices with easy access to technology, environments dedicated to collaborative work, and common and hybrid areas to improve the performance and creativity of workers.

The large terraces on the fourth and eighth floors will offer panoramic views of the city center and will overlook both Piazza Fernanda Pivano and the new Piazza del Parterre, a private space to be developed soon and open to the public. The two squares will be connected by a large opening at the base of the new building.

The project also includes the creation of a new tree-lined area, a perfect place for relaxation, recreation, and leisure time.

The trait d’union between the two lots of The Sign is the development of a sign of light on the ground, a luminous strip that accompanies the visitor along the entire system of open spaces until reaching the Parterre square, the new centre of social life.

The building, designed according to the highest standards of energy-environmental sustainability and focusing on people’s comfort, well-being and health, aims to obtain Wiredscore, WELL and LEED Platinum certifications.

We are thrilled to welcome L’Oréal, a brand synonymous with excellence around the world that will contribute to the growth and enhancement of the entire district.
Thanks to its design and architectural quality features, and the presence on site of corporations of primary standing, The Sign is expected to become a new metropolitan destination that will give further impetus to the evolution of Milan towards new forms of connection, innovation, and sustainability. Together with Symbiosis, another of our iconic projects in the city, The Sign proves Covivio’s ability to think and give life to the Milan of tomorrow and the new generation business district.

Alexei Dal Pastro
CEO Italy of Covivio


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