The future(s) of the hospitality industry

In many ways, today’s hospitality industry is a hybrid object. An object that has long since ceased to simply be a place for passing through. The hotel sector is now the center of an entire ecosystem where urban, technological, environmental and social issues meet. It is a never-ending laboratory where all the changes that are sweeping through society are at work.

In this increasingly complex world, the hotel must face a brand-new challenge: it must rethink its entire raison d’être, its entire purpose. This does not necessarily seem so trivial at a time when competition is high and where there appear to be just as many hospitality models as there are travelers’ expectations.

The hospitality industry an industry that is constantly evolving. Above all, it is a question of competitiveness and attractiveness in a sector where competition is tough and expertise so valuable. Because the hospitality industry is an economic sector founded on local roots and real estate, whose strategies and investments are built over the long term. All the more reason to know how to decipher market trends.

And this is exactly what we sought to do in this white paper which explores the different futures of the hospitality industry. The aim being to identify the risks and opportunities, and to be able to answer one simple question: what is the future(s) of the hospitality industry?