The Sign






In progress

Surface area

40,000 m²


Progetto CMR

Delivery date


The Sign, a project developed by Covivio in south Milan, stands out for its singular open architecture in a district brimming with fresh creative energy. Designed as a business incubator. The Sign welcomes the most innovative and demanding companies on the site of a former foundry.

Vibrant urban hub

The Sign is located in the south-west of Milan in an area well served by public transport. The IULM and NABA university campuses make it a lively area rich in cultural opportunities, while the extensive green spaces enhance the quality of life on the site.

A common thread : The Sign

The salient feature of the project created by Progetto CMR – Massimo Roj Architects is “The Sign”, a common thread that visually unites the buildings and public spaces. It starts with the stream of pedestrians emerging from Romolo underground station. It then traverses the buildings and square and creates a pathway of materials and light on the pavement.

On the façades, “The Sign” takes the form of a luminous glass curtain wall that extends between the interruptions of the metallic “skin”. This common thread is a unifying feature of the project, reconnecting it to its environment and making it clearly identifiable.

In the name of change

The Sign is an urban regeneration project that transformed the site of the 1950s Vedani foundry into a business district serving corporate needs and urban development. Today, The Sign comprises 4 office buildings covering a total surface of 40,000m². One of them will house the new headquarters of L’Oréal Italy from 2025, the other 3 already house the headquarters of multinationals Aon and NTT DATA. It also includes a public square named after Italian writer Fernanda Pivano, green spaces open to the public and a wide range of shops. 

We were looking for a welcoming, inspiring and motivating setting. Our choice was confirmed by the enthusiasm with which our employees welcomed the move. Our new premises match our needs perfectly in terms of use and comfort. They also meet the most stringent criteria in terms of environmental performance, sustainability, flexibility and technological innovation, which will become the norm in all NTT DATA offices.

PAOLO MarinellI
Senior Vice President, Head of Business Support & Chief Financial Officer, NTT DATA


  • LEED Platinum
  • Near Zero Energy Buildings (NZEB) class “A”
  • BiodiverCity

The Sign in 3 words


The Sign immediately became a natural part of the city’s urban fabric, blending seamlessly into its surroundings.


The singularity of The Sign lies above all in its unique architecture based on reflection and transparency.


The Sign occupies a strategic location in the south-west of Milan, just a few minutes from the centre and not far from the Parco Agricolo Sud-Milano.

Want to know more?

Like to talk to our teams? Looking for support with your project?

Discover our other office projects

  • Office



  • Office

21 Goujon


  • Office

Corte Italia